Discover How KFC's global success as a fast Fast-Food Restaurants?

KFC(Kentucky Fried Chicken) The brand is now one of the largest, best fast-food franchises in the world, KFC’s strategy was formulated through its operations in China following the early 90s.

It is the largest fast-food restaurants in the world, and it is the newest method of fried chicken.

Inspiring story of  Colonel Sanders

Born in 1890 in Indiana, Sanders learned to cook after his father died when he was just 6, and he turned out to be a natural. Later he dropped out of school and left home before his teens, then enlisted in but got discharged from the US Army before his 17th birthday.

At 16th age, he faked his age into the united states army. After he was honorably discharged a year later, he got hired by the railway as a laborer. However, he got fired for fighting with a coworker. 

In 1920, he founded a ferry boat company. Later, he tried cashing in his ferry boat business to create a lamp manufacturing company only to find out that another company already sold a better version.

It wasn’t until age 40 that he began selling chicken dishes in a service station. As he began to advertise his food, an argument with a competitor resulted in a deadly shootout. 

Four years later, he bought a motel which burned to the ground along with his fast-food restaurants. Yet this determined man rebuilt and ran a new motel until World War II forced him to close it down.

Following the war, he tried to franchise his restaurant. His recipe was rejected 1,009 times before anyone accepted it. After years of failures and misfortunes, Sanders finally hit it big. KFC expanded internationally and he sold the company for two million dollars.

Challenges of startup situation

You have likely consumed KFC at least once in your lifetime. KFC is very popular all over the world. So, let’s read about the startup challenges faced by the owner of KFC. 

Have you ever been rejected again and again? If yes, have you tried repeatedly or just gave up? So, the founder of your favorite fast-food restaurants KFC Harland Sanders faced this same situation. 

But, he took his failure as a chance and gave rise to the best chicken store. He concentrated on fried chicken when there was the dominance of hamburgers.

After the death of his father, he was forced to work for his family as he was the elder among his siblings. 

He got fired from his job several times and he had an adamant time during his childhood. But, after confronting difficulties he came up with a very incredible idea of frying chicken.

KFC Success Story

KFC was founded by Colonel Harland Sanders, it’s estimated that about 5 billion people have visited KFC. At the same point, 8% of the earth ‘s population have visited KFC fast-food restaurants.

It didn’t happen overnight, though. From humble beginnings as a small restaurant with just $100 in the capital, KFC grew into an international powerhouse with some more careful planning and calm working.

Colonel Sanders had put together a new fried chicken recipe for his restaurant that made it extra crispy. 

This discovery was great for his business because people loved the new recipe, and there were no other restaurants nearby that offered anything similar.

The time factor plays a vital role in KFC’s success. Usually, when people go to restaurants, they expect to get their food as early as possible. Sandlers used the pressure cooker to make food ready to eat faster. It also makes food hygienic and tastier.

How KFC started to expand worldwide?

With over 22,000 locations worldwide, KFC is a dominant player when it comes to expanding globally. 

Their worldwide marketing strategy centers around localization — each country with KFC has a localized menu that caters primarily to unique local tastes and preferences.

The brand has items on the menu unique to its countries around the world. In the Philippines, you can chew down on the double down dog; a hot dog served in a bun made of chicken.

As of 2022, there are at least 25000 KFC outlets in 147 countries and territories in the world. The first KFC franchise opened in the United States in 1952. The first overseas franchise was established in the United Kingdom in May 1965.

Competition of KFC and MC Donald’s

MC Donald’s is the largest fast food industry in the world, It is also one of the most recognizable brands in the world. As consumer tastes evolve, restaurants like McDonald’s find themselves fighting to keep up with changes in customer demand. 

When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim particular products that have become their trademark until now.

MC Donald’s started in 1940 in California, the U.S. It is the world’s largest fast-food restaurants chain, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021.

KFC opened the first Kentucky Fried Chicken franchise in Salt Lake City, Utah in 1952, KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger.

“One has to remember that every failure can be a stepping stone to something better.”

There you can see the full story of Kentucky Fried Chicken, because of how KFC made great Quick-serve eateries all over the world. Thank you for reading my article, and keep up patient for upcoming updates.